If so, this site was designed specifically for you.
My name is Ed Taylor and as an Internet marketing consultant
and speaker I help businesses sell more products and services
by showing them how to use cost-effective Internet marketing strategies.
I have delivered more than 300 presentations in the last three
years, in fact I have been called : 'The Most Requested Internet
Marketing Speaker in the U.S.'.
And even though I'm paid to speak more frequently than almost
every single member of the National Speakers Association I'm not
a "professional" speaker.
I mean that in the sense that Bill Gates, Michael Dell, General
Norman Schwarzkopf, etc. are not professional speakers. They are
EXPERTS.
I'm the President and founder of the Internet Marketing Group.
On topics related to the Internet and Internet Marketing I am
a practicing EXPERT. My firm works with a wide range of mid-sized
companies around the world helping them develop and implement
Internet systems and strategies that produce measurable, profitable
results.
Our clients range from manufacturers to retailers, doctors to
accountants, insurance agencies to bed and breakfasts and many,
many more.
My "hands on" experience in working with such a broad array of
industries provides me and my audiences with two very unique and
distinct advantages over my most adept "industry specific" counterparts.
- Many "industry speakers" speak from a very myopic perspective.
Industry speakers may have a web site that is producing very
well for them, but if a colleague were to mirror the exact web
site and marketing plan, it could be a complete failure. The
same strategies won't work for all flower shops, music shops,
manufacturers, professional practices, etc.
- I have learned that marketing strategies used in one industry
can easily be adapted to another, although their use may not
"seem" obvious. Such "out of the box" thinking can produce profitable
results. These "fresh perspectives" with proven results can
make the difference between "just another Internet speaker"
and a real homerun.
Consider this example...
One of the things my staff and I have discovered is the importance
of what we call a "PULL COMPONENT".
Many web sites are doomed to fail before they are even launched
because the people involved in their development have failed to
recognize one fundamental Internet marketing reality:
Web Sites are NOT Intrusive!
Unlike other advertising and marketing tools, a web site is not
intrusive. Your web site will not appear on the radio station
your client is listening to, the television station he/she is
watching or on the printed page in front of him/her. In order
for your target market to get to your web site, these potential
visitors must first believe that the effort they take to "go"
to your web site will be worth their time and trouble.
Although the concept in the above paragraph seems obvious, the
reality is less than 5% of the web sites we audit actually contain
an effective "Pull Component" as part of their web site or their
Internet marketing strategy.
Do most of the members of your group
or association use a "Pull Component" to draw visitors to their
web sites?
This "Pull Component" concept is essential. If I have the opportunity
to speak to your group I will explain specifically, in non-technical
terms, exactly how your members can use this concept to dramatically
increase the effectiveness of their web sites.
The "Pull Component" is just one example of the
"meat" my audience members receive.
This concept transcends theory. It becomes a specific "action
item" that audience members can implement immediately to increase
the effectiveness of their Internet marketing. My programs are
full of specific, relevant "action items" all presented in an
interactive handout that is provided to each audience member.
You probably have gathered by now that my background is in sales
and marketing - not programming, graphics or journalism. This
is another huge advantage to your audience.
Several years ago I discovered that I love to speak to groups,
(and at this point in my life, I make it a high priority to do
what I love to do). Perhaps even more importantly, I found that
the groups I speak to love my presentations. (I don't mean to
brag but just look at the Comments section of this web site.)
I hope I have piqued your curiosity. If so, here is a little
more information for you...
I was the top rated speaker at three Inc. Magazine
conferences in 1999.
I'm a contributing speaker on the Nightingale Conant Tape series
"Magic Words".
I was a featured speaker for:
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